Celmira Sánchez


  • Health Regulation
  • Designations of Origin and Geographical Indications
  • Regulation
  • Advertising and marketing
  • Compliance
  • Lobbying


  • Bachelor’s Degree from Universidad La Salle, Mexico


  • Spanish
  • English

Celmira Sanchez attained her law degree at Universidad La Salle and joined Arochi & Lindner’s Mexico Health Regulation practice as an associate in 2018. Her practice scope includes advising on matters of protection and defense strategies for the industry, on fields such as the food industry, non-alcoholic and alcoholic beverages, as well as cosmetics and skincare products, medical devices, the pharmaceutical industry, the cannabis industry, veterinary products, agricultural products, sanitary trade authorizations, importing and exporting, labeling, advertising, among others.

She has more than 10 years of experience in these fields, collaborating with transnational companies in the management of sanitary registrations for the cosmetic and food supplement industry in several Latin American countries. Her career encompasses several collaborations with Canadian, Israeli and American laboratories that manufacture cosmetic and skin care products to allow the commercialization of their products through their distributors in Mexico and Latin America.

She also has experience in the fields of medical devices, food supplements and foodstuffs.

Within the firm, she is a member of the sanitary regulation department and, together with the technical experts, she conducts the procedures for requesting sanitary registrations, operating notices, sanitary licenses, review and adaptation of labeling, review of advertising and processing of sanitary certificates for export and import support, review of advertising in terms of sanitary compliance, review of advertising and promotions in compliance with consumer protection regulations, assistance with the requirements of the sanitary and consumer protection authorities, procedures for the authorization to use Designations of Origin and Geographical Indications, procedures before the Regulatory Councils for the products covered by DO or GI, lobbying activities with the authorities, and participation in working groups for the modification or creation of Official Mexican Standards on behalf of the industry. She actively takes part in several pro-regulation forums of cannabis in Mexico and overseas:

  • 1st Forum of the Colombian Association of Cannabis Industries ASOCOLCANA: A constructive dialogue with the government and institutions.
  • CannaMexico 2019 Conference Cycle Towards the Regulation of Cannabis.
  • Mexico’s International Business Cannabis Conference, as speaker.


  • Asociación Mexicana para la Protección de la Propiedad Intelectual (AMPPI) (Mexican Association for the Protection of the Intellectual Property)