IP Shots | Puma Case: Analysis of the risk of confusion for simple graphic marks. Inverse relationship between ius prohibendi and the level of complexity of a trademark

Puma Case: Analysis of the risk of confusion for simple graphic marks. Inverse relationship between ius prohibendi and the level of complexity of a trademark  The legal monopoly conferred through trademark registration is not unlimited; it varies substantially depending on, among other elements, the type of sign in question and specifically, how complex or simple…