In today’s world, differentiation of products and services is key to avoiding commoditization and price competition, maintaining business profitability and, ultimately, to attain marketplace position. Along with advertising, promotion and other marketing and sales efforts, trademarks capture the consumer’s attention and make products and services stand out. Better-differentiated brands not only help people simplify the purchasing process; they also command higher prices, speed up new product acceptance; retain repeat customers, win new ones and help to build customer loyalty.
At Arochi & Lindner, we help you register, protect and exploit the trademarks that are at the heart of your business and are among your company’s most valuable assets. We have established a preeminent full-service trademark practice in all aspects of domestic and international trademarks, trade names and trade dress.
We are skilled in searching and preparing business-centric legal opinions on the availability, registrability and protectability of trademarks, trade names, and related rights; our service includes the clearance, prosecution, and registration of trademarks. In addition to advice on all aspects of protection, maintenance, and portfolio management, we also negotiate and draft licenses, franchise agreements and other commercial transactions involving transfers or authorizations of rights. Our expertise includes handling trademarks cancellation, opposition, alternative dispute resolution and litigation.
Our trademark practice is renowned for its experience, sophistication, scope and depth. Our attorneys and paralegals take a business-oriented approach to handling the range of trademark issues that our clients encounter. In addition to providing the highest quality legal services, our client focus incorporates the specific needs and budgets of each client. Whether you are a large company, midsize business or an emerging growth company, we will protect your valuable trademarks and related rights.