In today’s competitive marketplace, differentiating from your competitors is essential to the success of your business. Accomplishing that requires marketing and advertising your products or services effectively, without losing sight of your legal responsibility to comply with legal obligations, which include truthful and verifiable advertising claims, non-deceptive or non-misleading statements, and abiding by fair competition rules.
The laws, rules and regulations pertaining to the prevention of consumer harm potentially impact many areas of your business, for example: what and how you promote your business; how you label your products; what you say about your competitors; how you conduct email and telemarketing campaigns; how you engage social media platforms; how you use sales offers, rebates, raffles, sweepstakes and contests; how you handle your customers’ personal data; and even how you advertise to children.
At Arochi & Lindner, we counsel marketers, brand managers, advertisers, agencies and broadcasters on all the legal aspects of the marketing spectrum from conception to execution, covering branding, labeling, promotion, advertising, affiliate marketing, data protection, public relations, media buying, entertainment-related agreements, sponsorships, public events and celebrity endorsements. We also advise on marketing strategies and ensure that clients’ advertising and marketing claims, representations and methods of communication do not violate the law. In addition, we facilitate transactions (negotiations and documentation), as well as litigate administrative decisions that affect advertisers’ interests. In case a problem arises, we fight to protect your interests in advertising, regulatory or business and consumer class action litigation. Our commitment to effective solutions, together with our legal knowledge, experience, creativity and innovative approaches, make us the cutting-edge partner that creative marketers need.