IP Shots | The Case of DIGI: How Industry Practices Can Affect the Assessment of a Trademark’s Distinctiveness in the EU.

The Case of DIGI: How Industry Practices Can Affect the Assessment of a Trademark´s Distintiveness in the EU Can a trademark as supposedly well-known as DIGI lack sufficient distinctiveness to be registered? The EUIPO believes so — but there’s a bit of a catch.  In August 2024, Digi Romania filed an application with the EUIPO to register the figurative trademark “DIGI” for a broad list…