IP Shots | Greenwashing and Trademarks: A New, Real Risk of Nullity and Cancellation

Greenwashing and Trademarks: A New, Real Risk of Nullity and Cancellation Directive (EU) 2024/825 (EmpCo) introduces a significant change regarding ¨greenwashing.¨ With the transposition deadline already past (March 2026) and its implementation scheduled to begin in September 2026, this new framework will not only affect how companies communicate their environmental messages but will also directly…